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Scholastic Inc. has agreed with the Rainforest Alliance, a conservation organization that works with the business community, to follow strict environmental standards. The book's first printing of 12 million will make sure that:
- The paper used will contain "a minimum of 30% post-consumer waste (PCW) fiber."
- Nearly two-thirds of the 16,700 tons of paper will be approved by the Forest Stewardship Council, an international organization with a mission to "promote environmentally responsible, socially beneficial and economically viable management of the world's forests."
- A "deluxe" edition of the new book, which has a first printing of 100,000, will be printed on paper that contains "100% post-consumer waste fiber."
[via Time.com]
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